2016 has been a truly memorable year for us here at The Cambridge Satchel Company. We popped up at Bicester Village, we worked with Brazilian footwear brand Melissa on a collaboration of bubble-gum smelling satchels, our bags have been worn by A listers including Suki Waterhouse and Lady Gaga (not once, but twice just this month!) and our Founder Julie even became a Guinness World Record holder. We’re so proud of how far we’ve come and so much of it is down to you, our loyal customers and fans. As we head to a brand new year we want to thank you for your continued support – we couldn’t do it without you!
The highlight of our year though has to be the success of our brand new Poppy style. Our Founder Julie created the Poppy with our product team this year after many months of work getting the design just right. She wanted a bag based on the traditional doctor’s bag that had a modern update. If you’ve seen Julie around you’ll most likely have seen her Poppy in Classic Red in tow… it’s her favourite new bag in our collection. With its reinforced top handle, push lock closure and roomy size, you’ve taken the bag to your hearts as much as we have – it’s fast become our most popular style of the year.
Not since we first launched our satchels eight years ago (almost to the day) have we seen such a buzz around one of our styles. We’re pleased as punch that you like it so much. And so, in celebration, we are calling 2016 the YEAR OF THE POPPY.
We’ve rounded up some of our favourite people who have styled the classic Poppy in their own unique way this year. Don’t forget it also comes in a Backpack – so there’s one for everyone!
When we received the call that Lady Gaga wanted to wear our Poppy bag it was a real ‘pinch me’ moment for us. Using her middle name, and the title of her latest album, for her personalisation was genius – we’re thrilled to have been a part of this moment.
Anne Hathaway was even spotted with a clay Poppy on her way to the gym! Showing that our bags really are as versatile as you want them to be! We’ll save Anne’s dignity by not showing the picture (who wants to be photographed after a workout?) but you can trust us on this one! Anne Hathaway! Mega star!
Who didn’t love The City featuring Whitney Port? We’ve had a style crush on her since then and when she wore our Poppy Backpack in gold this summer we knew we were on to a winner.
What is a Cambridge Satchel Company photo shoot without one of Julie’s dogs?? Barnaby was the perfect model for our Quince Poppy when it first launched – and even helped this one to sell out in record time.
When we launched the Poppy this summer, we asked four brilliant women to show us how they’d wear the style, including Blogger Olivia Purvis of What Olivia Did.
Danielle at Fashionista Barbie
Danielle has been a great friend to us through the years. She was there for our first store launch and has always flown the flag for us in and around Cambridge. Thank you for your ongoing support!
Thanks for all your support for our new style. We have very exciting plans for the Poppy in 2017, watch this space!
Nicola, Head of Brand Communications